Welcome to the year 2022; wipe your feet as you step into the house. Yes, I am a Peter Gunz fan, And if you do not know Peter Gunz, that’s okay too, because I ruined the rhyme terribly. Anyhoo, in Real Estate, listings are like GOLD! If you do not have at least seven to fifteen listings in your inventory per month, you will have difficulty surviving as a Real Estate Agent. Most likely, you will burn out from shuffling around buyers on nights, weekends, and holidays with little to no enjoyment of the incredible profession. I will show you how to get Real Estate listing in 2022. I love real estate as a career because from the very beginning, I knew to focus on becoming a listing agent as opposed to a buyers agent, and after seven hours on my first day of work, I landed my first listing and never looked back. Learn how to become a listing agent or tweak your listing skills for this year.
It is crucial to begin the year as a Real Estate Agent, focused on goals and action items. Getting Real Estate Listings is vital to the survival of your career. I’ve seen so many agents burn out after achieving lackluster results because they do not understand Real Estate as a career. They are confused as to their priorities. The number one goal should be getting real estate listings. Below are four easy ideas on how to get real estate listings fast and quickly.
Sell To Your Database
Every business collects data on their potential customer to analyze for marketing purposes. For example, have you ever gone to a retail store, and they ask you for your zip code? Have you ever called to get a plumbing quote, and they ask you for your email address? Have you ever called your Dentist, and you are asked for your cell phone number and provider?
Did any business ask for your blood type and firstborn? Yup, just checking to see if you are still reading and if they want my firstborn and youngest born, I will be glad to deliver with a bow. LOL. All joking aside, database collection is big business, and if you are not doing it, you are not thinking like an owner.
First, you should create a list of people you know, family and friends, and people you do business with to add to your CRM. I use Mailchimp, but you can decide what is best for you and your business. Next, you should send updates on the market, news, or tips that you believe are useful. The above is my opinion on how to get real estate listings in 2022 the easy way. The more complicated method is below.
Expired Real Estate Listings
Landvoice is an expired listing lead source within your MLS. After signing up, you can receive leads in your inbox every day. Cold Call the leads or hire an Internal Sales Agent or Cold Caller to make the calls for you and schedule appointments. If you do this 1 – 3 hours per day, you will have seven to fifteen listings per month.
Why should you target expired listings? You should call expired listings every day because they wanted to sell their home at one point. Because of something that went wrong, the sale of their home did not happen, but this does not mean they have given up. They most likely, want to sell their home, and they are looking for a professional that can get it done. That is where you come in. However, you must have a plan to do it quickly and be creative. Their home did not sell the first or second time for a reason. After creating a method and an innovative strategy, set the appointment and get the real estate listing.
Try not to spend time on useless busywork, like updating your website, redesigning your business cards, or cleaning up your email. Of course, those are worthy projects, but I don’t recommend spending any work hours on them. Instead, I recommend making calls 1-3 hours per day, six days per week. Not everyone has the charisma to dominate cold calling, but cold calling is a quick way to get a sale right away.
Here is how you get real estate listings in the year 2022. Stay tuned for future articles on the best script to use for cold calling.
FSBO’s Real Estate Listings
For Sale By Owners are the next option for getting real estate leads in 2022. It is the same concept as calling expired listings, except you have individuals or couples open to talking about their home and meeting you in person. I mean, after all, they have their home listed on the market. They want to sell, and they love to talk.
The most effective way of working with FSBO’s is to call and schedule a showing to tour the home. The process to get the showing tour is leisurely because the house is on the market for sale. I do advise that you disclose that you are a Real Estate Agent. However, you do not have to tell that you want to get the Real Estate Listing. After viewing the home, you may decide that the house is not worthy of your inventory, an illegal sale, or a personality conflict with the owner. However, if the home qualifies to list, give your listing presentation in person. If you are confident and have an excellent presentation, you will win the listing. If not, move on to the following listing and follow up with the FSBO regularly.
Here is how you get real estate listings in 2022. So stay tuned for future articles on the best script to use on FSBO.
Farming
Yes, farm your neighborhood. No, I am not talking about plowing the land. I am talking about every month sending market update postcards, letters, gifts, or recipes to a local market that you have identified. “Offrs” makes it easy by finding sellers most likely looking to sell within the next 12 months. They do this by using artificial intelligence. It’s a simple process, and it is more affordable than farming an entire area blind. It is another easy way to get real estate listings in 2022.
Some agents are intimidated or afraid of the phone. However, if you have the cash to invest and time to wait, then the option of using artificial intelligence to identify a willing seller is a great opportunity.
Lastly, farming your area can also include a hyperlocal website like Parkbench. Parkbench is a concept of interviewing local business owners twice a month and sending it out on social media. Technically, you can do this on your own and put it on your own social media account, but park bench has website credibility that you may not have.
Wrapping Up
The best way to last as a Real Estate Agent is to get a listing. I described some of the easy and not so easy ways of getting Real Estate Listings in 2022. Whichever method you choose will prove fruitful to you at the end of the year when you look at your bank account. To make 6-fig per year, you should have seven to fifteen listings at any given time.
Either way, do something by getting into action step for 2022. You can also find out more about this topic by viewing my Real Estate Playbook. Here I go over more ideas in detail.
As I said earlier, Listings are GOLD. Best of luck!